The next digital collaboration from Boss Beauties, this time with none other than Barbie, was released today. The announcement comes as the female-led initiative gears up for its Boss Beauty Role Models 1/1 NFT drop, which will take place between March 9 and 12.
Barbie and the Boss Beauties will release a unique digital asset to commemorate International Women’s Day. The digital asset, which has yet to be released, is intended “to empower women and girls at the vanguard of technology and creativity,” according to Mattel-owned Barbie.
A long-awaited NFT release, Boss Beauties x Barbie
In a tweet, the Boss Beauties team remarked, “Dreamt of this moment my entire life.” “We’re incredibly pumped to start off Women’s History Month with our newest DREAM partner, Boss Beauties!”
Collectors of NFTs will be able to commemorate International Women’s Day this year by purchasing an NFT produced by Barbie and the Boss Beauties. As a result, the digital asset is a part of Boss Beauties’ Role Models NFT collection, which is centred on female empowerment.
The drop will take place on OpenSea beginning March 9th and will last through March 12th. Furthermore, all auction earnings will be donated to the Barbie Dream Gap Project.
“We know that what they see around them inspires youngsters. “It’s critical for young girls to see themselves in role models who have bravely pushed through obstacles and crossed the Dream Gap to become the strong women they are today,” said Lisa McKnight, Senior Vice President of Barbie.
Digitally promoting women’s strength
Naturally, Boss Beauties’ collaboration with Barbie represents a watershed moment in the NFT sector. However, this isn’t the only female NFT effort promoting female strength and diversity.
World of Women, for example, has recently teamed up with Billboard to honour female performers. As a result, Madonna, Christina Aguilera, and Mariah Carey were featured on three unique NFT covers.
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