For his CryptoPunk #3167, Alexandre Arnault has recently developed the ultimate flex. The LVMH heir now occupies one of the most prestigious positions at Tiffany & Co., his father’s freshly acquired jeweller, and has developed another another piece of CryptoPunk jewellery. Sapphire and Mozambique baguette Ruby spectacles, as well as a yellow diamond circular earring, are included in the rose gold and enamel CryptoPunk.

@alexarnault x Tiffany & Co.

Alexandre was the young president of LVMH’s luxury luggage business, Rimowa, prior to joining Tiffany & Co. Under his leadership, the brand played a key role in advancing LVMH’s digital strategy. Supreme, Virgil Abloh, Fendi, and others collaborated. He was reputedly the first to identify Rimowa as a prospective purchase when he was only 25 years old, and the rest is history. He is also a member of the Carrefour board of directors in France.

Tiffany & Co.’s senior vice president of product and communications has started work right away. He helped score Beyoncé and Jay-new Z’s campaign not shortly after assuming the post. Beyoncé adopts Audrey Hepburn’s legendary Breakfast at Tiffany’s character, Holly Golightly, in her new advertisement.

TiffCoin was also issued in an effort to push the brand’s digital strategy. The coin is available in physical form, which are limited-edition 18k gold coins. Exclusive product launches, NFT releases, and invite-only events will be available to top TiffCoin holders. Although this is not a cryptocurrency at the moment, the name has been circulating on Arnault’s Twitter and in certain official releases. We’ll see if TiffCoin ever gets digital.